Privacy & Data Protection Policy

1. Introduction

At Antonio D’Apuzzo Orthodontics, we respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, and safeguard your information when you visit our website (www.antoniodapuzzo.com), interact with our digital advertisements, or receive specialist orthodontic and dental services at our clinics in London.

2. Who We Are

Antonio D’Apuzzo Orthodontics is a specialist dental practice based in London, United Kingdom.

  • Data Controller: Dr. Antonio D’Apuzzo.

  • Professional Registration: Dr. Antonio D’Apuzzo is a registered Specialist Orthodontist with the General Dental Council (GDC No: 171366).

  • As a “data controller,” we are responsible for deciding how your personal data is processed in connection with your treatment and interactions with our clinic.

3. What Data We Collect

We collect and process the following categories of information:

  • Contact Data: Name, email address, and telephone number.

  • Special Category (Health) Data: Medical and dental history, clinical notes, and photographs relevant to your orthodontic treatment. This is processed under the lawful basis of providing healthcare and medical diagnosis.

  • Transaction Data: Appointment records, treatment plans, and billing/payment details.

  • Technical & Marketing Data: IP address, browser type, and cookies used to measure the effectiveness of our advertising and website functionality.

4. How We Use Your Data

We process your data to:

  • Provide safe, effective, and regulated orthodontic care.

  • Manage clinical appointments and communicate treatment updates.

  • Maintain accurate medical records in compliance with UK healthcare law.

  • Comply with legal, tax, and GDC regulatory obligations.

  • Measure and improve the performance of our website and specialist dental advertisements.

5. Legal Basis for Processing

We process personal data under the following legal bases:

  • Contractual Necessity: To provide the orthodontic care you have requested.

  • Legal Obligation: To maintain medical records as required by the GDC and UK law.

  • Consent: Where you voluntarily provide information via our contact forms or "Free Consultation" requests.

  • Legitimate Interests: To improve our clinical services and ensure our website is secure.

6. Data Sharing & Security

Your data is never sold to third parties. It is shared only when strictly necessary:

  • With authorized healthcare professionals or dental laboratories involved in your specific treatment.

  • With regulatory authorities (GDC/CQC) if legally required.

  • With secure IT and payment providers under strict confidentiality agreements.

  • Security: We apply robust technical and organizational measures to protect your data against unauthorized access, disclosure, or loss.

7. Google Ads & Cookies

Our website uses cookies, including third-party cookies from Google, to measure advertising effectiveness and track conversions (such as booking a consultation).

  • Policy Compliance: In accordance with Google’s Healthcare and Medicines policy, we do not use your health data for "Personalized Advertising" or remarketing.

  • Control: You can set your browser to refuse cookies or manage your preferences via our cookie banner.

8. Data Retention

In accordance with GDC and UK Department of Health requirements, dental records are typically retained for 11 years for adults, or until a child reaches age 25 (whichever is longer). Other personal data is retained only as long as necessary for the purposes described above.

9. Your Legal Rights

Under UK data protection law (UK GDPR), you have the right to:

  • Access your personal data (Subject Access Request).

  • Request correction of inaccurate data.

  • Request deletion of data (subject to medical record retention laws).

  • Withdraw consent for marketing communications at any time.

10. Contact Us

For any questions regarding this policy or to exercise your rights, please contact us:

  • Clinic Address: 42a Harper Road, London, SE1 6AD.

  • Phone: 020 7207 8567

  • Email: info@prem-dent.com

  • Regulator: You have the right to lodge a complaint with the Information Commissioner’s Office (ICO) at www.ico.org.uk.