Privacy Policy

1. Introduction
At Antonio D’Apuzzo Orthodontics we respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, and safeguard your information when you visit our website or receive orthodontic and dental services at our clinic.

2. Who We Are
Antonio D’Apuzzo Orthodontics is a dental practice based in London, United Kingdom. As a “data controller” we are responsible for deciding how your personal data is processed in connection with your treatment and interactions with our clinic.

3. What Data We Collect
We may collect and process the following personal information:

  • Contact details (name, email, phone number).

  • Medical and dental history relevant to your treatment.

  • Appointment records and treatment notes.

  • Payment and billing details.

  • Technical data (IP address, browser type, cookies) when you use our website.

4. How We Use Your Data
We process your data to:

  • Provide safe and effective dental care.

  • Manage appointments and communicate with you.

  • Maintain accurate clinical and payment records.

  • Comply with legal, medical, and regulatory obligations.

  • Improve our website and services.

5. Legal Basis for Processing
We process personal data under the following legal bases:

  • Consent (when you provide it voluntarily).

  • Performance of a contract (for dental and orthodontic care).

  • Compliance with legal obligations (healthcare and tax records).

  • Legitimate interests (such as improving our services).

6. Data Sharing
Your data may be shared only when necessary:

  • With healthcare professionals involved in your treatment.

  • With dental laboratories or referral specialists (with your consent).

  • With regulatory authorities if legally required.

  • With payment processors and IT providers under strict confidentiality.

We never sell your personal data.

7. Data Retention
Dental records are kept in accordance with NHS and General Dental Council (GDC) requirements: usually for 11 years or until the patient reaches age 25 (whichever is longer). Other personal data is retained only as long as necessary for the purposes described above.

8. Data Security
We apply technical and organisational measures to protect your data against unauthorised access, disclosure, or loss.

9. Your Rights
Under UK data protection law, you have the right to:

  • Access your personal data.

  • Request correction of inaccurate data.

  • Request deletion (where applicable).

  • Restrict or object to processing.

  • Data portability (where applicable).

  • Withdraw consent at any time.

To exercise your rights, please get in touch with us.

10. Cookies
Our website uses cookies to improve functionality and measure traffic. You can set your browser to refuse cookies if you prefer.

11. Contact Us
If you have any questions about this Privacy Policy or your personal data, don't hesitate to get in touch with us:

Antonio D’Apuzzo Orthodontics

42a Harper Road,SE1 6AD,London

020 7207 8567
info@prem-dent.com

You may also file a complaint with the UK Information Commissioner’s Office (ICO): www.ico.org.uk